JVC | SOURCE UNITS | CONNECTED

On this episode of CMA Connected... we explore how JVC Direct Replacement is creating new opportunities for specialty retailers as traditional radio replacement continues to evolve. We’ll examine the unique features that separate JVC from the competition, including enhanced gesture control, a modular design that opens up new installation possibilities, a unique user interface and best-in-class factory feature retention. We’ll discuss who the ideal Direct Replacement customer is, how dealers can effectively communicate the concept and value to consumers, and how to overcome the perception that these solutions are simply too expensive. We’ll also look at the features that matter most to today’s consumers, how Direct Replacement can enhance the overall driver experience, and why awareness and education are critical to keeping the category top of mind. Finally, we’ll have a reality check on where the car audio business is headed and why JVC believes Direct Replacement provides retailers with a path toward a strong and sustainable future in the industry.